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Mobile-friendly Website is a Marketer’s Must-have

By Allegra - Rockville

Mobile Marketing

If you haven’t yet optimized your website for smartphone users, you risk losing customers. Potentially a lot of them.

Why? Google reports that Web searches performed on mobile devices are now more common than those conducted on tablets and desktop computers.

To satisfy these on-the-go shoppers, you’ll need to meet their need for speed. Research from notes that 46% of mobile users expect the load time on a smartphone to be as fast as their desktop, while 12% expect it to be even faster. The same study reports that most smartphone users will wait only six to 10 seconds for a website to load before abandoning a page – presumably to search for the next alternative.

One more reason why a mobile-friendly website is no longer simply a nice-to-have? Mobilegeddon. This event occurred earlier this year when Google changed its search algorithms to favor sites that are mobile optimized with higher search rankings.

So, what’s a smart marketer to do?

Two priorities. First, implement a responsive website design that automatically renders your site in the best format by recognizing the device where it will be viewed. With it, a mobile website displays in narrower, vertical columns for smartphone viewing as opposed to the wider columns better viewed on tablets and desktops.

Also, streamline your the content on your mobile-friendly website. You’ll accelerate loading times by avoiding large image files and pages not relevant to on-the-go searchers. They generally want the basics, like location information, hours of operation and key products or services. A well-built mobile site distinguishes between regular and mobile browsers and automatically provides an optimized screen to every viewer.

Need help optimizing your website for mobile users? Let us know; we can assist you with everything, including responsive design for greater speed and ease of navigation.